It was an idea I had some months
ago and almost a reality. Now I reopen the project and I am already working on
it. I am creating a Blog that everyone will be able to consult, in order to
offer advices and little helps for small businesses employees or freelances.
I wanted to create
an easy manual with general vision about what Marketing is and how can help the
fact of knowing how "to play" with that".
I will read again
and take notes from the books:
- Marketing Direction, Philip
Kotler.
-
Market Research, Naresh K. Malhotra.
By summarizing
some of the most relevant points from these books, synthesizing information
from articles and writing posts using my Market Research experience and
knowledge, I will create a Blog with useful sources in order to help businesses
in fields like the followings:
- Looking for
information in secondary sources.
- Elaborating
simple researches (prizing comparison, client satisfaction, segmentation,
etc.).
- Helping them to
identify problems about their products, prices, promotions or placement.
- Finding business
opportunities.
- Statistical and
Business software support.
These are the main
points I will write about. Anyway, I would like to add, step by step, new types of content and make a really useful and complete Blog.
The Blog is called
"Save your Business" and here you have a preview:
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